Marc Horowitz - Multimedia and Participatory Artist
Movements and Styles: Conceptual, Performance, Painting, Drawing, Sculpture, Photography, Performance and Video
Born: 19 July, 1976 - Columbia Ohio, U.S.
Using different types of mediums and styles Horowitz explores themes of entertainment, class, commerce, failure, success, and personal meaning. His work is very diverse, playful, pushes boundaries, and satirical.
Some of his ideas and work I like are:
Silv & Dulet Enterprises, 2004
Horowitz and longtime collaborator, Jon Brumit, reinvented as a business team and opened an office in San Fransisco. They staffed their company with 30 people (artists) of various backgrounds to help them "develop a line of products and services," which they pitched to local businesses. Some examples included a full-service office in a tent, a Swiss Army Cubicle and a fog removal initiative for the Golden Gate Bridge.
The Signature Series, 2008
Basically, Horowits recorded him traveling across America driving the shape of his signature and at 19 different locations presented and performed a work. These included buying people's problems in a public parking lot, an Anonymous Semi-nudist colony, and he froze a briefcase in the middle of a 2m high patriotic ice sculpture challenged passers-by to guess when they think the ice will melt. He filmed all his stops and they are available on YouTube.
The Advice of Strangers
Horowitz for the month of November, 2010 crowdsources his daily decisions on his The Advice of Strangers website and app. People visited the site or app and voted in real time on the choices he made everyday.
The Advice of Strangers, 2010
Iphone App developed to encourage and make votes on what he should do. View the videos here
Horowitz surrendered control over his daily decisions to thousands of voters through his online, performative social experiment, The Advice of Strangers. For one month, he made himself the guinea pig in a crowd-sourced, decision-making experiment: By regularly polling his online audience via a specially designed website, he will drew upon the wisdom of the masses in order to make choices.
The questions he asked spanned various aspects of his life, from the mundane to the intimate, including his inconsistent career, his tumultuous relationship with his family, personal grooming and fashion tips, and spontaneous daily dilemmas.
Dinner W/ Marc, 2005
Dinner stop off in Korean Town, Los Angeles
He wrote Dinner w/ Marc along with his cell number on a dry-erase board featured in a home office shot for the Crate and Barrel catalog.
When the catalog was distributed, Horowitz received more than 30,000 phone calls. He spent the following year driving across the country and having dinner with individuals that had called. This project was named "The National Dinner Tour".